Thandie Newton to front Martini ads

Thandie Newton to front Martini ads

Thandie Newton is the face of a new Martini campaign, it has been announced.

The British-born actress will front their Stay Beautiful campaign and will be the ambassador for a new rose version of the drink.

The Bafta-winning star - who has appeared in movies including Crash, W and The Pursuit Of Happyness - has the "perfect combination of composure, style and confidence", Martini said.

Thandie will feature in adverts styled by fashion guru Bay Garnett and photographed by A-list photographer Anders Overgaard in an exclusive London members club.

A spokesperson for Martini said: "She was a natural choice to be our ambassador for 2009 due to her cutting edge style and passion for fashion and beauty.

"She has an aspirational lifestyle, whilst still being a role model that women can relate to."

Fans can also access backstage footage of the photo shoot on the Martini Facebook page this summer.

To me a good Martini is pure class and sophistication in a glass, not to mention it’s utterly delicious. So I suppose it’s not surprise then, that the brand picked Thandie Newton to become the face of their ‘Stay Beautiful’ campaign. She follows in the footsteps of the equally delicious George Clooney and Natalie Imbruglia. Other than looking gorgeous, Thandie will become ambassador to the MARTINI® Rosato, a new blend, which is a mix of cloves, cinnamon, nutmeg and raspberry. Mixed with a dash of Pomegranate juice, it’s the perfect summer drink.

Watch out for the ads and the new Rosato, you’ll find me at the bar, Martini in hand

Desperate to bring back the glamour once associated with the brand, Martini has signed on class act Thandie Newton to be the spokeswoman for their new “stay beautiful” campaign. The actress will be featured in adverts styled by fashion guru Bay Garnett and photographed by A-list photographer Anders Overgaard in an exclusive London members club. A spokesperson for Martini said that "She [Newton] was a natural choice to be our ambassador for 2009 due to her cutting edge style and passion for fashion and beauty.
Martini is banking heavily on Newton's ability to influence women in the all important 25-34 year old age brackett into giving the beverage a shot. In fact, Bacardi Brown-Forman (the peeps that own Martini) plan to invest £5.6 million in marketing Martini this year with an integrated trade and consumer campaign. They are also focused on leveraging a number of Martini assets across fashion, film and Formula One motor racing to help promote the brand."
Well if anyone can revive the lagging company, it's definitely Thandie Newton. She's stylish, cool, and classy-exactly the same attributes that cats like Dean Martin and Sammy Davis Jr (both Martini sippers) were famous for.