Wednesday, April 02, 2008
Turning on the Waterworks
FASHION muse and Hollywood star Thandie Newton is lending her face - and voice - to a new initiative to provide safe, clean drinking water to Africa.
Launching this month, Volvic's 1L-for-10L campaign does exactly what the name suggests - for every litre of Volvic water purchased in the UK, the company will provide ten litres of water to Africa, in partnership with international relief and development charity World Vision.
Having visited Africa recently, Newton was only too happy to get involved with the campaign.
"My trip to Mali was a humbling experience, and one that I will never forget," she explains. "Having seen first hand the vital difference, clean, safe water makes to the lives of children, women and the wider community, I hope that people in the UK will get behind the 1L-for-10L campaign and help generate the much-needed supply of water - something we take for granted everyday." (April 2 2008, AM)